Comments on: 5 key considerations when developing a framework for social media use
https://ict-pulse.com/2012/10/5-key-considerations-developing-framework-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=5-key-considerations-developing-framework-social-media&utm_source=rss&utm_medium=rss&utm_campaign=5-key-considerations-developing-framework-social-media
Discussing ICT, telecommunications and technology Issues from a Caribbean perspectiveSun, 14 Oct 2012 07:18:53 +0000
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By: Kamutula
https://ict-pulse.com/2012/10/5-key-considerations-developing-framework-social-media/#comment-12121
Sun, 14 Oct 2012 07:18:53 +0000http://www.ict-pulse.com/?p=4925#comment-12121Point 3 : Specifying the Internal Aapproval Processes….., I think is fundamental in this context. Often in large organisations “who is driving the strategy, between Marketing and IT” gets blurred.
Depending on who supersedes, the strategy can tend to get skewed in one ( probably not intended ) direction. Identifying an “independent”, hopefully cross-functional person/group ( as has been stated in the article ) cannot be overemphasised.