Comments on: Is it a good idea to offer free Wi-Fi to customers? https://ict-pulse.com/2013/11/good-idea-offer-free-wi-fi-customers/?utm_source=rss&utm_medium=rss&utm_campaign=good-idea-offer-free-wi-fi-customers&utm_source=rss&utm_medium=rss&utm_campaign=good-idea-offer-free-wi-fi-customers Discussing ICT, telecommunications and technology Issues from a Caribbean perspective Tue, 19 Nov 2013 19:28:41 +0000 hourly 1 By: Michele Marius https://ict-pulse.com/2013/11/good-idea-offer-free-wi-fi-customers/#comment-170356 Tue, 19 Nov 2013 19:28:41 +0000 http://www.ict-pulse.com/?p=41252#comment-170356 In reply to John Thompson.

Excellent point John. The freeloaders can overwhelm a system and limit the benefits an organisation, and even other customers, could realise. If that does happen, it can appear that there is little benefit to be gained from providing free Wi-Fi in the first place!

]]> By: John Thompson https://ict-pulse.com/2013/11/good-idea-offer-free-wi-fi-customers/#comment-170355 Tue, 19 Nov 2013 17:01:28 +0000 http://www.ict-pulse.com/?p=41252#comment-170355 WiFi as with other free services tend to attract free loaders and in effect draws out subsidy from situations where it can prove to be unproductive both economically and socially. i believe there should be no “free lunch” its got to cost something in cash or in kind. The challenge is to be ready to monetize all free loaders or gain something in kind from them (e,g more customers or new business opportunity i can explore to deliver to these would be hangers on). The rate of diminishing natural resources calls for a rethink of how we allocate resources and the value proposition involved in those allocations. A lot of the wasteful public lifestyles we are not trying so hard to reverse . as we become more environmentally and resource conscious were exacerbated by our previous indifference

]]> By: Michele Marius https://ict-pulse.com/2013/11/good-idea-offer-free-wi-fi-customers/#comment-170353 Sun, 17 Nov 2013 00:19:13 +0000 http://www.ict-pulse.com/?p=41252#comment-170353 In reply to Michael.

Michael, that is an excellent point! Thanks!

]]> By: Moxee Marketing (@MoxeeMarketing) https://ict-pulse.com/2013/11/good-idea-offer-free-wi-fi-customers/#comment-170352 Sat, 16 Nov 2013 23:17:53 +0000 http://www.ict-pulse.com/?p=41252#comment-170352 Businesses in the Caribbean, especially those that are involved in the tourism sector would be wise to provide free wi-fi to their customers. Particularly as this will most likely increase the amount of postings via social media sites like Facebook, Twitter and Instragram, etc. As most of these will be images with location tagged, this will help to further raise the profile of these businesses and in turn draw more tourists to these destinations. So a win win all around!

]]> By: Michael https://ict-pulse.com/2013/11/good-idea-offer-free-wi-fi-customers/#comment-170350 Fri, 15 Nov 2013 23:48:32 +0000 http://www.ict-pulse.com/?p=41252#comment-170350 Just as an addendum ( for, I don’t think, for those good points, I could have anything to add/subtract ), increasingly businesses, especially retailers, are now having “multichannel” offerings ie customers can buy products instore as well as on the dedicated online store.

Structurally there are some specific products offered on either channel only. Now, imagine walking into a store for a specific product, that you need a bit of information before buying. Then finding out that product is offered online only.

If the shop have Wi-Fi, the customer can be given information and graciously advised to use their smartphone to buy right there! What’s more fundamental, under those circumstances, is not so much the sale, but the knock-on effect that customer will effectively carry.

]]> By: Jeanette Rosenblatt https://ict-pulse.com/2013/11/good-idea-offer-free-wi-fi-customers/#comment-170349 Fri, 15 Nov 2013 17:32:34 +0000 http://www.ict-pulse.com/?p=41252#comment-170349 Of course, why not, as far as I know it cost nothing more, in that case why not be generous, give a little gain a lot. Jeannie.

]]>