Comments on: Snapshot: Facebook membership trends 2014 update

By: Michele Marius

Mon, 31 Mar 2014 13:07:46 +0000

By: Michele Marius

Mon, 31 Mar 2014 13:06:39 +0000

In reply to Kamutula.

Kamutula,

Based on the readings I have come across, I do not get the impression that the presence of business entities and organisations on Facebook have had any significant impact on new membership. I have gathered that the main impetus for persons joining Facebook is personal: to connect with family and friends. Hence businesses and other organisations are capitalising on the “captive audience”, in the same way that they do with other media, e.g. TV, radio, magazines, etc.

For example, with regard to Facebook pages – which businesses, organsiations, celebrities, etc. tend to use – it is important to remember that Facebook generally limits the pages’ engagement with (or reach to) its users, unless the page owners are prepared to pay. Recent information indicates that Facebook only allows FB pages to access up to 16% of their followers, and that reach can be widened if they promote the posts (for $$) or launch an ad campaign.

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By: Kamutula

Mon, 31 Mar 2014 09:50:50 +0000

In the last two or so years, businesses and organisations ( as individual entities ) have taken to Facebook, recognising it as a mass playing ground for their clientele. The extent to which these ( business entities amd organisations ) have had an impact on Facebook new membership statistics could be a matter of interest.

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By: estebanagostoreid777

Fri, 28 Mar 2014 14:26:16 +0000

Extremely informative and instructive piece.

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