Comments on: 5 keys to improve your business’ ROI from social media https://ict-pulse.com/2015/04/5-keys-improve-business-roi-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=5-keys-improve-business-roi-social-media&utm_source=rss&utm_medium=rss&utm_campaign=5-keys-improve-business-roi-social-media Discussing ICT, telecommunications and technology Issues from a Caribbean perspective Sat, 08 Apr 2017 01:11:41 +0000 hourly 1 By: Brian Gurnett https://ict-pulse.com/2015/04/5-keys-improve-business-roi-social-media/#comment-171809 Fri, 17 Apr 2015 09:46:35 +0000 http://www.ict-pulse.com/?p=75167#comment-171809 Dear Michele,
May I compliment you on your postings, which I read with interest.
May I add another 6th to your list. Orientation. The problem with some much web promotion of all types. Lack of What Is In It For Me Right Now = WIIIFRN for target customers. Too much focus on what is in it for the supplier. Modern technology makes it easy to play with numbers and forget the people. I remember back in 2000 being struck by one of the best web promotions long before Social Media. A Canadian website promoting Dom Rep run by a Canadian lady who was an enthusiast of Dom Rep and knew Canadians. She talked with the Orientation of customers. You are right to stress its not raw numbers but those that score.
Look forward to your next.

Brian Gurnett FCIM, FTS in UK a former adviser on internet strategy to CTO.

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