Hello Michele,
Balancing the two opposing positions is difficult, but not impossible. A couple of thoughts…
1) Regulators have to understand the industries that they are tasked with overseeing, and decide where they are along the continuum of development (particularly around universal access). Hence, they can decide where zero rating as a consumer and developmental benefit begins and ends.
2) Regulators also need to understand where and when zero rating is contributing to market distortions. For example, ISPs could be prohibited from zero rating their own services to the disadvantage of their competitors (e.g. Comcast zero rating its Xfinity App for streaming video, but having Hulu, Netflix and others count towards data usage). Another scenario is where an application provider pays an ISP to zero rate its application, but these revenues are not then passed on to the consumers through innovation, service enhancement, and performance improvements. Moreover, new entrants cannot “pay for play” and this affects competition as well. The final scenario, which might me the most palatable, is zero rating all applications in a certain class and not allowing application providers to “pay for play”. This doesn’t provide any distinct competitive advantage, and allows users to increasingly use and access the Internet for a particular class of applications without it counting against their data cap.
3) Finally, regulators could restrict zero rating to purely developmental applications such as Wikipedia, Google, mobile payments, e-government, m-fisheries, library-based services, etc.
What do you think?
]]>Hi Niel,
I fully appreciate what you are saying, and even alluded to it in the article. Offering access for select online platform, can help to promote and expose persons to the Internet, who might not otherwise get that experience.
However, there perhaps also ought to be a recognition of longer term consequences, and thus more informed decision making by our regulators and policy makers.
Question: could we balance two seemingly countervailing positions? Any thoughts?
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