Kamatula, I wholeheartedly agree with you. Post offices, like many longstanding operations, can get caught In the trap of not changing and adapting their business to serve current customer needs, attitudes and behaviors.

In many instances, they choose to computerize their existing and very traditional processes and say that they are ‘using technology’. However, they are really not prepared to do the work and make the hard choices about how relevant those traditional services still are, and be prepared to make the requisite changes. Ultimately, they may be required to rebuild the business from the ground up, and that can be a bitter pill to take.

In many countries The Postal service is one area of ( often public ) service that has been terribly shaken by the explosion of technology.

My opinion though is that often it is because strategy in this sector often revolves around ‘tradition’: that is, “our traditional customers”, “our traditional services”, “our traditional products” etc. Even when introducing new services, the ‘tradition’ factor is always there.

I think, what the Postal service needs is radically shift this tradition. Rather than thinking “attract more customers”, think creating a completely whole new set of customers. Rather than thinking of “our services”, think our strength: what do we have which others don’t have.

I have in mind here, the Postal service in many areas is one of the most widely-distributed including in remote areas. That’s a strength.