Comments on: Going beyond a logo to building a brand https://ict-pulse.com/2015/09/logo-building-brand/?utm_source=rss&utm_medium=rss&utm_campaign=logo-building-brand&utm_source=rss&utm_medium=rss&utm_campaign=logo-building-brand Discussing ICT, telecommunications and technology Issues from a Caribbean perspective Sat, 08 Apr 2017 00:54:41 +0000 hourly 1 By: Michele Marius https://ict-pulse.com/2015/09/logo-building-brand/#comment-171890 Thu, 03 Sep 2015 13:22:41 +0000 http://www.ict-pulse.com/?p=78377#comment-171890 In reply to Kamutula.

Kamutula, I wholeheartedly agree with you. Changing a logo can signal a change in direction of a brand, but it can also be a symbol of tradition and a comfort to customers.

]]> By: Kamutula https://ict-pulse.com/2015/09/logo-building-brand/#comment-171888 Thu, 03 Sep 2015 09:43:05 +0000 http://www.ict-pulse.com/?p=78377#comment-171888 I think in addition, the nature and heritage significance of the business/brand contribute to the necessity for change or no change in logo. Those brands that ride on the wave of history, for example, may find it difficult to change; in fact may even evoke protests from loyal customers.

Conversely, those brands that are given to evolve with corresponding changes in demographics and age, may have to adapt their logos in conformity with their customers.

Coca Cola, for example, has had its current logo, and more remarkably the insignia, for many years. History is on its side. Imagine Coca Cola today radically changing that logo.

On the other hand Samsung, from its 1980 logo to the one today – a complete re-invention. But that’s as it should be. New aesthetics in the logo necessary because the brand itself has radically changed with the inclusion of new technology products that are essential to contemporary demographics. To them history is not of the essence, in fact it could even be a drawback.

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