Excellent points Chris! Thanks for your input.

Since Caribbean countries lack the network connectivity/readiness of these countries, and that our business environment/practices in many ways are not as developed (customer service is a prominent example), it’s wrong to expect us to be top notch. Or bemoan how businesses are “too slow” or “too conservative” to implement digital marketing. What works for the UK or Canada works given their market conditions, and societal exceptions. It would not necessarily work here, nor should, in the exact manner.

Maybe necessity is indeed the mother of invention. If our economies and societies are not geared to high engagement or intensive digital marketing, why would or should firms follow suit? It is a rut, until there is mass public demand, that we will continue to be in.

I don’t mean to push, but I run a blog on regional and global digital/tech issues, and I cover points that you have mentioned here – http://dynamicdigi1.wordpress.com/2015/11/23/why-arent-firms-taking-up-digital-marketing-in-tt/

Steve,
I fully agree – content is king. However, need to create good content is really not emphasised. Further, many of us do not really have the time, nor the discipline, to produce not just content, but compelling content, on a regular basis.

Excellent points, Kamulua

Ursula,
Based on the example you have shared, I fully support your point, as it emphasises the need for business owners/leaders to understand their business, their customers and their market – in order to be in a position to justify how they use what limited resources they have at their disposal to attract customers, generate sales, and hopefully grow their businesses.

My view, however, is that marketing should be driven by the catchment of the target market/audience rather than by how exciting or trendy the mode of the medium.

Thus, if my products/services are more amenable to a certain demographic that gravitates to Facebook, then Facebook is my primary consideration as a marketing platform/medium.

If, conversely, my products/services are designed for the older customers who probably are TV and radio fans, then likewise, TV and radio would be primary in my marketing considerations.