Comments on: In finding your customers, should it all be about the mass market? https://ict-pulse.com/2016/11/finding-customers-mass-market/?utm_source=rss&utm_medium=rss&utm_campaign=finding-customers-mass-market&utm_source=rss&utm_medium=rss&utm_campaign=finding-customers-mass-market Discussing ICT, telecommunications and technology Issues from a Caribbean perspective Sat, 08 Apr 2017 00:13:44 +0000 hourly 1 By: Steve Foerster https://ict-pulse.com/2016/11/finding-customers-mass-market/#comment-172062 Tue, 08 Nov 2016 18:42:04 +0000 http://www.ict-pulse.com/?p=87374#comment-172062 I agree that institutional investors searching for the next “unicorn” have pushed many entrepreneurs to focus on businesses to serve mass markets. Particularly when it comes to regional investing in the Caribbean, though, there could be more of a focus on connecting smaller-scale angel investors with local entrepreneurs focused on this market.

]]> By: Michele Marius https://ict-pulse.com/2016/11/finding-customers-mass-market/#comment-172060 Sun, 06 Nov 2016 13:24:45 +0000 http://www.ict-pulse.com/?p=87374#comment-172060 In reply to Kamutula.

I fully agree with the points you’ve raised

]]> By: Kamutula https://ict-pulse.com/2016/11/finding-customers-mass-market/#comment-172057 Sun, 06 Nov 2016 02:04:27 +0000 http://www.ict-pulse.com/?p=87374#comment-172057 Good insights.

Yes, it’s essential to know your market but more so ensure NOT to lose your market. It is desirable to grow your market, but it is essential NOT to lose it.

I have always tended to favour ( promote ) organic growth within the existing market/s. That approach strengthens loyalty and the essential quality feedback for further product/service development.

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