Probably the presence of brick and mortar retailing goes a bit deeper than the shopping experience of touch and feel. There are quite a number of limitations that online is exposed to, in terms of the basic functions of retailing and what it entails to the wider shopping public.
But also there are a number of underlying business fundamentals peculiar to each that will continue to strike a dividing line between the two; hence making brick and mortar hold its own ground.
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