Comments on: Does social media still matter in sales? https://ict-pulse.com/2017/05/social-media-matter-sales/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-matter-sales&utm_source=rss&utm_medium=rss&utm_campaign=social-media-matter-sales Discussing ICT, telecommunications and technology Issues from a Caribbean perspective Sun, 14 May 2017 11:42:18 +0000 hourly 1 By: Michele Marius https://ict-pulse.com/2017/05/social-media-matter-sales/#comment-172117 Sun, 14 May 2017 11:42:18 +0000 http://www.ict-pulse.com/?p=97980#comment-172117 In reply to Kamutula.

Kamutula,

Excellent insights, especially the fact the companies are using social media as an observation pool.

It seems, increasing, social media is being used, essentially, for market research, and not so much as a sales channel…

]]> By: Kamutula https://ict-pulse.com/2017/05/social-media-matter-sales/#comment-172116 Sun, 14 May 2017 09:06:57 +0000 http://www.ict-pulse.com/?p=97980#comment-172116 Businesses have had ( and will have ) to begin to adjust their strategies around social media as its advantages evolve.

For businesses social media is increasingly becoming an “observation pool”: where you see what participants are doing, what they like, what they are shunning. . . Then redesigning and repackaging your offering, along with the requisite investment, to be in tune with those observations.

A key component of Amazon’s decision to focus its business growth and recent heavy investment ( some whooping $2 – 3 billion ) in India has been by studying the consumers, through various avenues but social media a key one.

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