Steve,

That is certainly a valid point, re Apple’s price versus innovation.

It will be interesting to see what Apple does in the next year or so. People are already holding on to their Apple devices a bit longer, and not replacing them as frequently, so their customers may already be getting close to the limit of how much they might be prepared to pay.

Question though: Should need another laptop in the not-too-distant future, do you think you will buy another MacBook/Apple device?

Kamutula,

That is so true!

However, companies can also find themselves getting into price wars, which can ultimately diminish the value of products/services being offered…

On the other hand, if the product or service is truly good/truly worth it, and after careful research and consideration, it may be better to rank it as a premium product/service – recognising though that the prospective customer base might be considerably smaller than for a more mass market product/service.

Price adjustments to any product category is largely determined by elasticities of demand for that product within its market segment. One cannot just wake up one morning and say I am increasing the price for product A, let’s see what happens…

But price was a factor, and the MacBook Air was the most expensive computer I considered. Had it been $200 more, I might not have made the switch. I realise there will always be a higher price tag attached to the Apple logo, but they should tread cautiously, particularly when their products are no longer advancing as innovatively as they did when Jobs was running the place: https://www.macworld.com/article/3318217/macs/mac-mini-mac-pro.html