Comments on: 4 tips for more effective online reputation management for your business

By: Michele Marius

Michele Marius — Mon, 06 May 2019 12:36:17 +0000

In reply to Kamutula.

I think there is always a role for senior management to play in an escalation process. The question might be when exactly do they come to the fore…

Also, while it is indeed beneficial to have a dedicated team managing social media and PR, in small organisations, that might not be possible. However, what I think is crucial is that all members of the social media/PR team – be they dedicated staff or otherwise – are consistent in the manner and tone of their messaging, for and on behalf of the organisation they represent.

By: Kamutula

Kamutula — Sun, 14 Apr 2019 11:59:21 +0000

In terms of building relationship with the audience and keeping the social media channels active, there is always a tendency by senior management to “step in”, be the ones “updating” the channels when things get rocky.

I have always thought keeping a team responsible for social media and PR is a better way of managing such channels. Senior management’s role is to supervise that team rather than take on the role of front-people.

But I could be old-fashioned in this respect. Social media evolves rapidly, bringing new perspectives and eroding/redefining the ethos along the way.