Comments on: 5 essential marketing strategies to gain traction with Gen Z https://ict-pulse.com/2019/10/5-essential-marketing-strategies-gain-traction-gen/?utm_source=rss&utm_medium=rss&utm_campaign=5-essential-marketing-strategies-gain-traction-gen&utm_source=rss&utm_medium=rss&utm_campaign=5-essential-marketing-strategies-gain-traction-gen Discussing ICT, telecommunications and technology Issues from a Caribbean perspective Sat, 02 Nov 2019 10:19:59 +0000 hourly 1 By: Kamutula https://ict-pulse.com/2019/10/5-essential-marketing-strategies-gain-traction-gen/#comment-172305 Sat, 02 Nov 2019 10:19:59 +0000 https://www.ict-pulse.com/?p=150606#comment-172305 Indeed marketing to Gen Z is as slippery as trout fishing.

But I think businesses take these very simple considerations as well:
– Gen Z’s spending power is small and narrow – the range of specific target products and services that they consume regularly is narrow.
– Mature economies have ageing population ( who themselves are broad spenders )
– In a long term, are Gen Z’s going to maintain their current characteristics? ( how should businesses factor this in their long term plans ?)

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