Through e-books, virtually\u00a0everyone can become a published author, but it can still be a daunting task. Here are 7 recommendations to help get the ball rolling.<\/em><\/p>\n
Unless you are an established author that can command the attention and resources of a publishing house, the odds are that you will have to make all decisions surrounding the preparation, distribution and promotion of your e-book. If instead you choose to get your e-book ready through a recognised publisher, these services can be expensive, and you may still need to arrange for its distribution and promotion.<\/p>\n
From the outset, it is advisable to establish a budget for the exercise. Since the majority of\u00a0us are unlikely to get a book advance, we may need to organise the\u00a0financing of the project ourselves. Although the actual\u00a0publishing of an e-book can be\u00a0done for well under USD\u00a050.00, the final\u00a0output may reflect\u00a0this modest amount. It is therefore\u00a0important to consider the amount of effort, resources and expertise\u00a0that you are prepared\u00a0to apply to finalise the document and to marketing and promotion.<\/p>\n
Although an e-book can be\u00a0prepared\u00a0on the cheap, ensuring that the final product\u00a0has a professional look and feel, can not only affect the price at which a publication is sold, but also the extent to which potential customers are attracted\u00a0to your book. In that regard, it is recommended\u00a0that you assemble a small team to help you to finalise the publications. Expertise that might be the most useful are:<\/p>\n
When setting the price for your e-book, it is important to recognise that outside of works by established authors, or those for which there is also a print publication, the majority of e-books are priced\u00a0at USD\u00a05.99 or less. Although, you are free to choose whatever price point\u00a0you wish, a higher rate might result in your e-book only being purchased by a select clientele. Hence it is important to carefully consider pricing, and its possible impact on sales and income generation, should those be a priority.<\/p>\n
Although the Amazon Kindle and Apple iBook devices might appear\u00a0to dominate the e-book market, several other e-book readers are available, which your customers might prefer. Hence in order to\u00a0ensure\u00a0wide take-up of your e-book, it is advisable to publish it in a variety of forms, some of which are highlighted\u00a0in Table 1, and were discussed in our earlier post, Have a great idea for a book? Publish it!<\/i><\/b><\/a><\/p>\n
Table 1: Popular e-book formats (Source: ICT Pulse)<\/p><\/div>\n
Finally, consistent with the previous point, it is also recommended that you consider using multiple distribution channels, through which persons can access\u00a0(and hopefully buy) your publication. However, it is important to highlight that you should ensure\u00a0that you understand the terms and conditions associated with each e-book store, the revenue spilt that is being proposed, and that you read the fine print<\/i>!<\/p>\n
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Good luck!<\/strong><\/em><\/p>\n
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Image credits:\u00a0 adamr \/ FreeDigitalPhotos.net<\/a><\/em><\/p>\n
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