{"id":147626,"date":"2019-04-12T06:00:11","date_gmt":"2019-04-12T11:00:11","guid":{"rendered":"https:\/\/www.ict-pulse.com\/?p=147626"},"modified":"2019-04-12T06:52:33","modified_gmt":"2019-04-12T11:52:33","slug":"4-tips-effective-online-reputation-management-business","status":"publish","type":"post","link":"https:\/\/ict-pulse.com\/2019\/04\/4-tips-effective-online-reputation-management-business\/","title":{"rendered":"4 tips for more effective online reputation management for your business"},"content":{"rendered":"

Today, building a brand and reputation online have become important measures of success. However, many organisations are not clear on what it takes to effectively manage their reputation in the digital space. Here we outline four tips, which can would be key inputs into well-developed brand and reputation management plan.<\/em><\/p>\n

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In a world that is becoming increasingly connected, where everything can be found online, it is important for businesses and organisations to maintain a presence in that space. However, unlike crockpot cooking, that you \u2018set and forget\u2019, it is crucial for entities to actively manage their brands and reputations \u2013 especially online.<\/p>\n

To that end, it is no longer acceptable for entities to not have a website and\/or social media accounts. However, reputation management is more than just having a website or a Facebook page. Here, we outline four key things you should be doing to better manage the online reputation of your organisation or business.<\/p>\n

1.  Establish a presence on all relevant online properties<\/h3>\n

Although not having an online presence \u2013 no website, no social media accounts \u2013 might appear give an organisation some semblance of control over its brand, that is really not the case. It just means that whatever might be its reputation online, the organisation does not have the channels through which to shape and manage its reputation in that space.<\/p>\n

Hence, organisations ought to create a presence on all suitable web properties. Setting up social media accounts tends to be quite straightforward. The challenge might be deciding which platforms are best suited for your industry, and\/or the products and services offered. Setting up a website is also not difficult, as there are numerous resources available online \u2013 many of which are free or modestly priced \u2013 to help you register, design and build the site.<\/p>\n

2.  Know what is going on with your brand<\/h3>\n

Although it might be considered vain to Google yourself, it is important to regularly check the status of your organisation\u2019s brand. Some of the questions that should drive these checks include:<\/p>\n