{"id":151036,"date":"2020-01-29T06:00:19","date_gmt":"2020-01-29T11:00:19","guid":{"rendered":"https:\/\/www.ict-pulse.com\/?p=151036"},"modified":"2020-01-29T06:03:36","modified_gmt":"2020-01-29T11:03:36","slug":"ictp-090-community-chat-tech-enablement-importance-telling-story","status":"publish","type":"post","link":"https:\/\/ict-pulse.com\/2020\/01\/ictp-090-community-chat-tech-enablement-importance-telling-story\/","title":{"rendered":"ICTP 090:  Community Chat on tech enablement and the importance of telling our story"},"content":{"rendered":"<p><em>In this Community Chat, and with members of the Caribbean tech community, Dmitri Dawkins and Nerissa Golden, the panel discusses: tech enablement and what it means to run a tech-enabled business; and the importance of telling our story in preparation for growing a business and attracting investors.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/751384363&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>This episode is also available in\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/ict-pulse-podcast\/id1373550291\" target=\"_blank\" rel=\"noopener noreferrer\">Apple iTunes<\/a>, <a href=\"https:\/\/playmusic.app.goo.gl\/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https:\/\/play.google.com\/music\/m\/Icau5acn2xiyl5yjuh7orl2mt54?t%3DICT_Pulse_Podcast%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16\" target=\"_blank\" rel=\"noopener noreferrer\">Google Play Music<\/a> and on <a href=\"https:\/\/www.stitcher.com\/podcast\/ict-pulse-podcast?refid=stpr\" target=\"_blank\" rel=\"noopener noreferrer\">Stitcher<\/a>!<\/strong><\/p>\n<p>Thanks to the plethora of business books and course available, many businesses know that it is important to ensure that the foundation of the business, such as with respect to strategy, people and processes, remain relevant and appropriate to that business. Moreover, focussing on just those things is easily a full-time job for a team of people. However, what may not be fully appreciated is that \u00a0in addition to strategy, people and processes, there are several other critical aspects that also require attention.<\/p>\n<p>In this our first Community Chat of 2020, we explore two elements that are often overlooked, but can really make-or-break a business in this increasingly global and competitive environment. However, let\u2019s first introduce our Community Chat guests and the topics they submitted:<\/p>\n<div id=\"attachment_151038\" style=\"width: 310px\" class=\"wp-caption alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-151038\" data-attachment-id=\"151038\" data-permalink=\"https:\/\/ict-pulse.com\/2020\/01\/ictp-090-community-chat-tech-enablement-importance-telling-story\/dmitri-headshot-session\/\" data-orig-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/01\/Dmitri-Headshot-Session.png?fit=640%2C555&amp;ssl=1\" data-orig-size=\"640,555\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dmitri Headshot Session\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Dmitri Dawkins&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/01\/Dmitri-Headshot-Session.png?fit=300%2C260&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/01\/Dmitri-Headshot-Session.png?fit=640%2C555&amp;ssl=1\" class=\"wp-image-151038 size-medium\" src=\"https:\/\/i0.wp.com\/fgd.dfv.mybluehost.me\/.website_c81a1e61\/wp-content\/uploads\/2020\/01\/Dmitri-Headshot-Session-300x260.png?resize=300%2C260&#038;ssl=1\" alt=\"\" width=\"300\" height=\"260\" srcset=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/01\/Dmitri-Headshot-Session.png?resize=300%2C260&amp;ssl=1 300w, https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/01\/Dmitri-Headshot-Session.png?w=640&amp;ssl=1 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-151038\" class=\"wp-caption-text\">Dmitri Dawkins<\/p><\/div>\n<p><a href=\"http:\/\/twitter.com\/utenjm\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Dmitri Dawkins<\/strong><\/a>, who is based in Jamaica, is the Entrepreneurship Programme Director of the Branson Centre of Entrepreneurship \u2013 Caribbean, which is a business accelerator that provides training, governance and investment readiness preparation to entrepreneurs. Dmitri is also an entrepreneur and investor. His background includes a mix of technical and business development experience, and he has worked with industry associations to promote technology adoption and business development across the Caribbean region.<\/p>\n<p>In light of the importance of businesses fully leveraging technology, Dmitri was eager for us to discuss \u2018<em>technology enablement<\/em>\u2019, which essentially means the use of technology tools to produce an outcome. Many Caribbean businesses might be of the view that since they have email addresses, use instant messaging, have a website or use social media, that they are tech-enabled; but there is a lot more they could and should be doing to be truly tech-enabled. Hence, Dmitri\u2019s topic was <strong><em>Tech enablement and what it means to run a tech-enabled business<\/em><\/strong>.<\/p>\n<div id=\"attachment_140699\" style=\"width: 310px\" class=\"wp-caption alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-140699\" data-attachment-id=\"140699\" data-permalink=\"https:\/\/ict-pulse.com\/2018\/10\/ictp-026-community-chat-content-creation-caribbean-digital-economy-regulatory-challenges-internet\/nerissa-golden-n-golden\/\" data-orig-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2018\/10\/Nerissa-Golden-N-Golden-e1550010154389.jpg?fit=810%2C757&amp;ssl=1\" data-orig-size=\"810,757\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1512305120&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Nerissa Golden (N Golden)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Nerissa Golden&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2018\/10\/Nerissa-Golden-N-Golden-e1550010154389.jpg?fit=300%2C280&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2018\/10\/Nerissa-Golden-N-Golden-e1550010154389.jpg?fit=810%2C757&amp;ssl=1\" class=\"wp-image-140699 size-medium\" src=\"https:\/\/i0.wp.com\/fgd.dfv.mybluehost.me\/.website_c81a1e61\/wp-content\/uploads\/2018\/10\/Nerissa-Golden-N-Golden-e1550010154389-300x280.jpg?resize=300%2C280&#038;ssl=1\" alt=\"\" width=\"300\" height=\"280\" srcset=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2018\/10\/Nerissa-Golden-N-Golden-e1550010154389.jpg?resize=300%2C280&amp;ssl=1 300w, https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2018\/10\/Nerissa-Golden-N-Golden-e1550010154389.jpg?resize=768%2C718&amp;ssl=1 768w, https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2018\/10\/Nerissa-Golden-N-Golden-e1550010154389.jpg?w=810&amp;ssl=1 810w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-140699\" class=\"wp-caption-text\">Nerissa Golden<\/p><\/div>\n<p>Our second guest panellist is <a href=\"http:\/\/nerissagolden.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Nerissa Golden<\/strong><\/a>, the CEO of Goldenmedia, the Managing Editor of Discover Montserrat and the Founder of Maverick Endeavours, and she is based in Montserrat. Nerissa is a former journalist and international speaker, and is the author of seven books, including <a href=\"https:\/\/www.amazon.com\/gp\/product\/B00CPFE9VO\/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i4\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Making of a Caribbeanpreneur: Strategies for Overcoming Fear<\/em> and <\/a><em>Building Wealth and <a href=\"https:\/\/www.amazon.com\/gp\/product\/B00L76RY2S\/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i3\" target=\"_blank\" rel=\"noopener noreferrer\">Like. Follow. Lead. &#8211; Mastering Social Media for Small Business<\/a><\/em>. Nerissa has over 25 years&#8217; experience in traditional and new media. She develops communication strategies to help her clients leverage media and tell stories that influence change.<\/p>\n<p>Consistent with her area focus, but based on her experiences with a broad range of clients, including tech entrepreneurs, Nerissa had observed that when trying to attract new customers or even new investors, companies tend to focus almost exclusively on the mechanics of business, such as building a good team, having a robust strategy and solid metrics, to name a few. However, frequently, what is missing is the human element: a human connection. Hence, instead of just promoting the business and its products\/services in what could be considered an impersonal manner, increasingly, consumers and prospective investors can to connect with the people behind the business, which in turn is influencing buying and investment decisions.<\/p>\n<p>To that end, Nerissa proposed that we discuss, <strong><em>The importance of telling our story in preparation for growing a business and attracting investors<\/em><\/strong>. Thanks to her experience as a Communications Strategist, and Dmitri\u2019s in business accelerator, this was an interesting and worthwhile discussion.<\/p>\n<p>&nbsp;<\/p>\n<p>We would love to hear your thoughts!<\/p>\n<p>Do leave us a comment either here beneath this article, or on our <strong><a href=\"https:\/\/www.facebook.com\/ICTPulse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/strong> or <strong><a href=\"https:\/\/www.linkedin.com\/company\/ict-pulse-consulting-limited\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/strong> pages, or via Twitter, <strong><a href=\"https:\/\/twitter.com\/ICTPulse\" target=\"_blank\" rel=\"noopener noreferrer\">@ICTPulse<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Select links<\/h3>\n<p>Below are links to some of the organisations and resources that either were mentioned during the episode, or otherwise, might be useful:<\/p>\n<ul>\n<li>Dmitri Dawkins \u2013 \u00a0<a href=\"http:\/\/dmitridawkins.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web<\/a>\u00a0 |\u00a0 <a href=\"http:\/\/twitter.com\/utenjm\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>\u00a0 |\u00a0 <a href=\"https:\/\/www.linkedin.com\/in\/dmitridawkins\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a><\/li>\n<li>Nerissa Golden \u2013 <a href=\"http:\/\/nerissagolden.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web<\/a>\u00a0 | <a href=\"http:\/\/www.linkedin.com\/in\/nerissagolden\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>\u00a0 |\u00a0 <a href=\"http:\/\/twitter.com\/trulynerissa\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/li>\n<li><a href=\"http:\/\/www.goldenmedia.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Goldenmedia<\/a><\/li>\n<li><a href=\"http:\/\/www.discovermni.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Discover Montserrat<\/a><\/li>\n<li><a href=\"https:\/\/bransoncentre.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Branson Centre of Entrepreneurship<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Image credits:\u00a0 Gerd Altmann (<a href=\"http:\/\/pixabay.com\" target=\"_blank\" rel=\"noopener noreferrer\">Pixabay<\/a>);\u00a0 D Dawkins;\u00a0 N Golden<\/em><\/p>\n<p><em>Music credit:\u00a0 Ray Holman<\/em><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Community Chat, and with members of the Caribbean tech community, Dmitri Dawkins and Nerissa Golden, the panel discusses: tech enablement and what it means to run a tech-enabled 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