{"id":153475,"date":"2020-06-17T06:00:29","date_gmt":"2020-06-17T11:00:29","guid":{"rendered":"https:\/\/www.ict-pulse.com\/?p=153475"},"modified":"2020-06-17T06:09:59","modified_gmt":"2020-06-17T11:09:59","slug":"ictp-110-role-data-analytics-revenue-recovery-challenge-digital-evolution-caribbean-media","status":"publish","type":"post","link":"https:\/\/ict-pulse.com\/2020\/06\/ictp-110-role-data-analytics-revenue-recovery-challenge-digital-evolution-caribbean-media\/","title":{"rendered":"ICTP 110:  The role of data and analytics in revenue recovery and the challenge of digital evolution for Caribbean media"},"content":{"rendered":"<p><em>In this our June 2020 Community Chat, and with two members of the Caribbean tech community, data analyst, Andrew Olton, and freelance journalist and blogger, Myl\u00e8ne Colmar, \u00a0we discuss: the role of data and analytics in revenue recovery post-COVID-19, and the challenge of digital evolution experienced by Caribbean media<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/841637884&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"ICT Pulse Podcast\" href=\"https:\/\/soundcloud.com\/user-673719274\" target=\"_blank\" rel=\"noopener noreferrer\">ICT Pulse Podcast<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"ICTP 110: The role of data and analytics in revenue recovery and the challenge of digital evolution for Caribbean media\" href=\"https:\/\/soundcloud.com\/user-673719274\/ictp-110-the-role-of-data-and\" target=\"_blank\" rel=\"noopener noreferrer\">ICTP 110: The role of data and analytics in revenue recovery and the challenge of digital evolution for Caribbean media<\/a><\/div>\n<p><strong>This episode is also available in\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/ict-pulse-podcast\/id1373550291\" target=\"_blank\" rel=\"noopener noreferrer\">Apple iTunes<\/a>, <a href=\"https:\/\/playmusic.app.goo.gl\/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https:\/\/play.google.com\/music\/m\/Icau5acn2xiyl5yjuh7orl2mt54?t%3DICT_Pulse_Podcast%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16\" target=\"_blank\" rel=\"noopener noreferrer\">Google Play Music<\/a> and on <a href=\"https:\/\/www.stitcher.com\/podcast\/ict-pulse-podcast?refid=stpr\" target=\"_blank\" rel=\"noopener noreferrer\">Stitcher<\/a>!<\/strong><\/p>\n<p>It was Sir Isaac Newton\u2019s first law of motion that stated, \u201c<em>Every object in a state of uniform motion will remain in that state of motion unless an external force acts on it<\/em>\u201d. Simply put, an object will continue consistently and uniformly in the state it is currently in \u2013 such as either stationary or moving \u2013 unless some external force acts upon the object. Bringing this law into our current situation, and how we might address the impact of external forces, was the basis of our June 2020 Community Chat.<\/p>\n<p>&nbsp;<\/p>\n<h3>The role of data and analytics in revenue recovery post-COVID-19<\/h3>\n<div id=\"attachment_153478\" style=\"width: 370px\" class=\"wp-caption alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-153478\" data-attachment-id=\"153478\" data-permalink=\"https:\/\/ict-pulse.com\/2020\/06\/ictp-110-role-data-analytics-revenue-recovery-challenge-digital-evolution-caribbean-media\/andrew_olton_34\/\" data-orig-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Andrew_Olton_34.jpg?fit=800%2C702&amp;ssl=1\" data-orig-size=\"800,702\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Andrew_Olton_34\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Andrew Olton&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Andrew_Olton_34.jpg?fit=300%2C263&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Andrew_Olton_34.jpg?fit=800%2C702&amp;ssl=1\" class=\"wp-image-153478\" src=\"https:\/\/i0.wp.com\/fgd.dfv.mybluehost.me\/.website_c81a1e61\/wp-content\/uploads\/2020\/06\/Andrew_Olton_34.jpg?resize=360%2C316&#038;ssl=1\" alt=\"\" width=\"360\" height=\"316\" srcset=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Andrew_Olton_34.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Andrew_Olton_34.jpg?resize=300%2C263&amp;ssl=1 300w, https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Andrew_Olton_34.jpg?resize=768%2C674&amp;ssl=1 768w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><p id=\"caption-attachment-153478\" class=\"wp-caption-text\">Andrew Olton<\/p><\/div>\n<p>Without a global pandemic, COVID-19, to readily absorb our attention, and the ensuing economic downturn so many countries have been experiencing, businesses worldwide, including Caribbean businesses, would have continued with the status quo. However, these external forces have been forcing organisations to revisit their business models and strategies, in order to adjust to the changing environment.<\/p>\n<p>A key focal point, is getting revenue back on track, but that can be easier said than done. However, our guest panellist, <strong><a href=\"https:\/\/www.linkedin.com\/in\/andrew-olton\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andrew Olton<\/a><\/strong>, is of the view that data and analytics are crucial tools organisations can leverage in their revenue recovery efforts.<\/p>\n<p>Originally from Trinidad, Andrew Olton is a data analyst, who works as a Technical Services Consultant within the financial sector of Trinidad and Tobago. He recently completed his Master\u2019s Degree in Information Systems and Technology Management at the Arthur Lok Jack Global School of Business, in Trinidad, and has a penchant for business strategy, data science and artificial intelligence.<\/p>\n<p>Andrew is also a Data Analytics Career Mentor, at Springboard, which is headquartered in California, and \u00a0a Contributing Author for <em>Towards Data Science<\/em>. He enjoys reading and playing music in his spare time.<\/p>\n<p>&nbsp;<\/p>\n<h3>The challenge of digital evolution for Caribbean media<\/h3>\n<div id=\"attachment_153479\" style=\"width: 370px\" class=\"wp-caption alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-153479\" data-attachment-id=\"153479\" data-permalink=\"https:\/\/ict-pulse.com\/2020\/06\/ictp-110-role-data-analytics-revenue-recovery-challenge-digital-evolution-caribbean-media\/mylene-by-hmp\/\" data-orig-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Myle%CC%80ne-by-HMP.jpg?fit=800%2C777&amp;ssl=1\" data-orig-size=\"800,777\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Picasa&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1513700261&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Myle\u0300ne by HMP\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Myl\u00e8ne Colmar&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Myle%CC%80ne-by-HMP.jpg?fit=300%2C291&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Myle%CC%80ne-by-HMP.jpg?fit=800%2C777&amp;ssl=1\" class=\"wp-image-153479\" src=\"https:\/\/i0.wp.com\/fgd.dfv.mybluehost.me\/.website_c81a1e61\/wp-content\/uploads\/2020\/06\/Myle%CC%80ne-by-HMP.jpg?resize=360%2C350&#038;ssl=1\" alt=\"\" width=\"360\" height=\"350\" srcset=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Myle%CC%80ne-by-HMP.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Myle%CC%80ne-by-HMP.jpg?resize=300%2C291&amp;ssl=1 300w, https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2020\/06\/Myle%CC%80ne-by-HMP.jpg?resize=768%2C746&amp;ssl=1 768w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><p id=\"caption-attachment-153479\" class=\"wp-caption-text\">Myl\u00e8ne Colmar<\/p><\/div>\n<p>At least a decade ago, and certainly before Web 2.0, which saw the emergence of user-generated content, blogs, social media, video and image sharing platforms, etc., media houses were the key resource for information and for current news development. Fast forward to today, and potentially, every individual is a content developer, and every individual can develop a platform from which to share his\/her message.<\/p>\n<p>That then new paradigm caused traditional media to adjust their trajectory. They had to reconsider their approach and posture about content and news, and what it takes to remain viable. However, and thanks to COVID-19, which has been the biggest story on the planet for at least the last five months, markets has slowed down, resulting is less advertising spend, and putting the continued operation of both traditional media houses and new media platforms in jeopardy.<\/p>\n<p>Unfortunately, Caribbean media houses and platforms has not been immune to the impact of Web 2.0 and COVID-19, and our guest, <a href=\"https:\/\/mylenecolmar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Myl\u00e8ne Colmar<\/strong><\/a>, wanted the panel to discuss the challenge of digital evolution for Caribbean media.<\/p>\n<p>Guadeloupean, Myl\u00e8ne Colmar is a freelance journalist and blogger since 2008. She is also an entrepreneur, president of Plume Cara\u00efbe, an editorial consulting company.<\/p>\n<p>She is known in the Caribbean for <a href=\"http:\/\/www.mylenecolmar.com\/\"><em>Le blog de Myl\u00e8ne Colmar<\/em><\/a>,\u00a0 which covers current news in the Greater Caribbean. This is supplemented by monitoring the #Caribbean news via the social network Twitter (her profile is @Mycho) and a monthly newsletter.<\/p>\n<p>Myl\u00e8ne is also an editor. With Jessica Brudey, a Guadeloupean entrepreneur, she co-created <em>Food\u00eeles, le magazine totalement #FOOD<\/em>, a print and digital magazine, which aims to highlight the Caribbean culinary world. She is also a member of GuadeloupeTech, a digital economy cluster in Guadeloupe<\/p>\n<p>&nbsp;<\/p>\n<p>We would love to hear from you!<\/p>\n<p>Do leave us a comment either here beneath this article, or on our <a href=\"https:\/\/www.facebook.com\/ICTPulse\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Facebook<\/strong><\/a> or <a href=\"https:\/\/www.linkedin.com\/company\/ict-pulse-consulting-limited\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>LinkedIn<\/strong><\/a> pages, or via Twitter, <a href=\"https:\/\/twitter.com\/ICTPulse\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>@ICTPulse<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Select links<\/h3>\n<p>Below are links to some of the organisations and resources that either were mentioned during the episode, or otherwise, might be useful:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/myl%C3%A8ne-colmar-5285343b\/\" target=\"_blank\" rel=\"noopener noreferrer\">Myl\u00e8ne Colmar<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/andrew-olton\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andrew Olton<\/a><\/li>\n<li><a href=\"http:\/\/www.mylenecolmar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le blog de Myl\u00e8ne Colmar<\/a><\/li>\n<li><a href=\"https:\/\/plumecaraibe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plume Cara\u00efbe<\/a><\/li>\n<li><a href=\"https:\/\/theflamboyantagency.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Flamboyant Agency<\/a><\/li>\n<li><a href=\"https:\/\/www.guadeloupetech.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">GuadeloupeTech<\/a><\/li>\n<li><a href=\"https:\/\/www.springboard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Springboard<\/a><\/li>\n<li><a href=\"http:\/\/TowardsDataScience.com\" target=\"_blank\" rel=\"noopener noreferrer\">TowardsDataScience.com<\/a><\/li>\n<li><a href=\"https:\/\/deepnote.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deepnote<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Image credits:\u00a0 Tumisu (<a href=\"https:\/\/pixabay.com\/\">Pixabay<\/a>);\u00a0 A Olton;\u00a0 M Colmar<\/em><\/p>\n<p><em>Music credit:\u00a0 Ray Holman\u00a0<\/em><\/p>\n<p>&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this our June 2020 Community Chat, and with two members of the Caribbean tech community, data analyst, Andrew Olton, and freelance journalist and blogger, Myl\u00e8ne Colmar, \u00a0we discuss: the 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