{"id":171906,"date":"2024-11-27T06:00:00","date_gmt":"2024-11-27T11:00:00","guid":{"rendered":"https:\/\/ict-pulse.com\/?p=171906"},"modified":"2024-11-27T05:31:30","modified_gmt":"2024-11-27T10:31:30","slug":"ictp-330-online-advertising-learning-and-collaboration-and-digicels-latest-digital-transformation-report","status":"publish","type":"post","link":"https:\/\/ict-pulse.com\/2024\/11\/ictp-330-online-advertising-learning-and-collaboration-and-digicels-latest-digital-transformation-report\/","title":{"rendered":"ICTP 330: Online advertising, learning and collaboration and Digicel\u2019s latest digital transformation report"},"content":{"rendered":"\n<p><em>In our November 2024 Community Chat, and with members of the Caribbean tech community, Gerry George, an ICT professional and policy expert who is based in Saint Lucia, and IT Specialist, Researcher and Digital Analyst Matthew Cowen, who is based in Martinique, the panel discusses:&nbsp; <\/em><em>A<\/em><em>re Caribbean businesses really benefitting from online advertising? Learning and development \u2013 promoting a culture of learning and collaboration within our space; and Digicel\u2019s 2024 Caribbean Research Report and Maturity Guide.<\/em><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1968061659&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-673719274\" title=\"ICT Pulse Podcast\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">ICT Pulse Podcast<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-673719274\/ictp-330-online-advertising\" title=\"ICTP 330: Online advertising, learning and collaboration and Digicel\u2019s latest digital transformation report\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">ICTP 330: Online advertising, learning and collaboration and Digicel\u2019s latest digital transformation report<\/a><\/div>\n\n\n\n<p><strong>This episode is also available on <a href=\"https:\/\/soundcloud.com\/user-673719274\" target=\"_blank\" rel=\"noreferrer noopener\">SoundCloud<\/a>, <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/ict-pulse-podcast\/id1373550291\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/3d0U4ZYX80e5lenYLdzyX4\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> <strong>and <a href=\"https:\/\/music.amazon.com\/podcasts\/3f727ec1-de7d-416f-8bdc-31d9a911a09e\/ict-pulse-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Music<\/a>!!<\/strong><\/strong><\/p>\n\n\n\n<p>Welcome to our November 2024 Community Chat episode! This month\u2019s discussion is generally focused on business-related issues.<\/p>\n\n\n\n<p>As we approach the end of 2024, we have an opportunity to review the decisions we made during the year \u2013 both personally and professionally \u2013 whether they paid off and what we might wish to do differently in 2025. Hopefully, the goal is to be more successful next year than you were this year, and critical to achieving that is making strategic plans that will be implemented. Work-wise, we think this episode can help!<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing our guest panellist<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"1024\" data-attachment-id=\"171908\" data-permalink=\"https:\/\/ict-pulse.com\/2024\/11\/ictp-330-online-advertising-learning-and-collaboration-and-digicels-latest-digital-transformation-report\/gerry-george-g-george\/\" data-orig-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2024\/11\/Gerry-George-G-George-e1732654828776.jpg?fit=640%2C650&amp;ssl=1\" data-orig-size=\"640,650\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Gerry George (G George)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Gerry George&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2024\/11\/Gerry-George-G-George-e1732654828776.jpg?fit=295%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2024\/11\/Gerry-George-G-George-e1732654828776.jpg?fit=1008%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2024\/11\/Gerry-George-G-George.jpg?resize=1008%2C1024\" alt=\"\" class=\"wp-image-171908\" style=\"width:300px;height:auto\"\/><figcaption class=\"wp-element-caption\">Gerry George<\/figcaption><\/figure>\n\n\n\n<p>With over 30 years of experience, <strong><a href=\"https:\/\/www.linkedin.com\/in\/gerrygeorge\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gerry George<\/a><\/strong> is a leading ICT professional and policy expert. Known for his work and advocacy in shaping ICT &amp; telecommunications policies and regulations, he has dedicated the past 15 years to driving compliance, competition, and innovation across the sector.<\/p>\n\n\n\n<p>Gerry is deeply committed to industry advancement and governance, actively engaging in both local and international trade associations and forums. Currently, he serves as President of SLICTA, the ICT Association of Saint Lucia, an Advisory Council member of the American Registry of Internet Numbers (ARIN), and Chair of the International Institute of Communications (IIC)\u2019s Caribbean Chapter.<\/p>\n\n\n\n<p>As founder of DigiSolv, Inc., he has led a successful consultancy for over 25 years, delivering practical, affordable and innovative business solutions to a wide array of clients. Respected across the ICT community, Gerry is a steadfast advocate for growth, collaboration, and best practices in the industry and wider community.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"384\" data-attachment-id=\"148005\" data-permalink=\"https:\/\/ict-pulse.com\/2019\/05\/ictp-054-community-chat-ride-hailing-services-complement-public-transport-system-caribbean-social-impact\/matthew-cowan-m-cowan\/\" data-orig-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2019\/05\/Matthew-Cowan-M-Cowan.jpeg?fit=427%2C384&amp;ssl=1\" data-orig-size=\"427,384\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Matthew Cowen (M Cowen)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Matthew Cowen&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2019\/05\/Matthew-Cowan-M-Cowan.jpeg?fit=300%2C270&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2019\/05\/Matthew-Cowan-M-Cowan.jpeg?fit=427%2C384&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2019\/05\/Matthew-Cowan-M-Cowan.jpeg?resize=427%2C384\" alt=\"\" class=\"wp-image-148005\" style=\"width:300px;height:auto\" srcset=\"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2019\/05\/Matthew-Cowan-M-Cowan.jpeg?w=427&amp;ssl=1 427w, https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2019\/05\/Matthew-Cowan-M-Cowan.jpeg?resize=300%2C270&amp;ssl=1 300w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><figcaption class=\"wp-element-caption\">Matthew Cowen<\/figcaption><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/matthewcowen\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Matthew Cowen<\/a><\/strong> is a seasoned expert in Information and Communication Technologies (ICTs) with over 30 years of experience. Having resided in the French West Indies for approximately 20 years, Matthew has dedicated this time to understanding the region from a technological perspective. Fluent in English and French, and conversant in French Creole, Matthew&#8217;s passion lies in exploring how technology shapes our world, both technically and socially.<\/p>\n\n\n\n<p>Matthew has successfully worked on various projects across the Caribbean, in both English-speaking and French-speaking territories. His extensive experience is detailed in his Curriculum Vitae at <a href=\"http:\/\/matthewcowen.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">matthewcowen.org<\/a>. Matthew also writes a newsletter called The Future is Digital, which delves into issues surrounding digital technology, its use, and its impacts in the Caribbean. The newsletter occasionally explores global topics, reflecting the inherently global nature of digital technology. His goal is to help businesses understand and thrive in the digital environment.<\/p>\n\n\n\n<p>Holding a master\u2019s degree in Operational Management from ESSEC Business School (Paris), Matthew also possesses numerous industrial and sectorial certifications from organisations such as UNCTAD and Microsoft. He has worked with international organisations like UNESCO and USAID, as well as other business development projects in the Caribbean. Matthew is also a certified trainer for adults.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The topics discussed<\/h2>\n\n\n\n<p>First, with virtually everyone online, it makes sense for businesses to also advertise online. However, <strong><em>Are Caribbean businesses really benefitting from online advertising?<\/em><\/strong> With the value of online advertising estimated at USD&nbsp;232.7 billion in 2023 and should reach USD 538.2 billion by 2032, what has been the real impact of online advertising on your business? We discuss.<\/p>\n\n\n\n<p>For our second topic, we shift to the entrepreneurship and startup space to discuss the lack of collaboration that tends to occur. Often, we see the results. Businesses limping along, which could have been much further ahead had they been more open to strategic partnerships and building teams. Hence, our topic was, <strong><em>Learning and development \u2013 promoting a culture of learning and collaboration within our space.<\/em><\/strong><\/p>\n\n\n\n<p>Finally, regional telecommunication company, Digicel, in collaboration with Symptai Consulting Limited recently released its&nbsp;<strong><em>2024 Caribbean Research Report&nbsp;and Maturity Guide <\/em><\/strong>under the theme, <em>Navigating Digital Transformation<\/em>. The panel discusses the findings of the report, which examines the progress and challenges faced by Caribbean businesses.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>We would love to hear your thoughts!<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Do leave us a comment either here beneath this article, or on our&nbsp;<a href=\"https:\/\/www.facebook.com\/ICTPulse\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/ict-pulse-consulting-limited\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;pages, or via Twitter,&nbsp;<a href=\"https:\/\/twitter.com\/ICTPulse\" target=\"_blank\" rel=\"noreferrer noopener\">@ICTPulse<\/a>.<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Also, if you or a member of your network is interested in joining us for an episode,&nbsp;<\/em><\/strong><a href=\"https:\/\/fgd.dfv.mybluehost.me\/.website_c81a1e61\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>do get in touch<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Let\u2019s make it happen!<\/em><\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Select links<\/h2>\n\n\n\n<p>Below are links to some of the organisations and resources that either were mentioned during the episode, or otherwise, might be useful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/gerrygeorge\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gerry George<\/a><\/li>\n\n\n\n<li>Mathew Cowen&nbsp; <a href=\"http:\/\/matthewcowen.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">website<\/a>&nbsp; | <a href=\"https:\/\/www.linkedin.com\/in\/matthewcowen\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn<\/a><\/li>\n\n\n\n<li>Europe Union publication, <a href=\"https:\/\/op.europa.eu\/en\/publication-detail\/-\/publication\/8b950a43-a141-11ed-b508-01aa75ed71a1\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>Study on the impact of recent developments in digital advertising on privacy, publishers and advertisers<\/em><\/a><\/li>\n\n\n\n<li>Research article, <a href=\"https:\/\/www.researchgate.net\/publication\/367483736_You_Can't_Hide_Behind_Your_Headset_User_Profiling_in_Augmented_and_Virtual_Reality\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>You Can\u2019t Hide Behind Your Headset: User Profiling in Augmented and Virtual Reality<\/em><\/a><\/li>\n\n\n\n<li>ICT Pulse Podcast episode, <a href=\"https:\/\/bit.ly\/3ELpk6Q\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>ICTP 270: Breaking the shackles of digital colonialism, with Ingrid Riley and Matthew Cowen<\/em><\/a><\/li>\n\n\n\n<li>Digicel and Symptai Consulting e-report, <em><a href=\"https:\/\/www.digicelbusiness.com\/en\/digital-transformation\" target=\"_blank\" rel=\"noopener\" title=\"\">Navigating Digital Transformation: 2024 Caribbean Research Report &amp; Maturity Guide<\/a><\/em><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><em>Images credit:&nbsp; G George;&nbsp; M Cowen;&nbsp; creativeart (<a href=\"http:\/\/freepik.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Freepik<\/a>);&nbsp; rawpixel (<a href=\"http:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pixabay<\/a>);&nbsp; <\/em><a href=\"http:\/\/freepik.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>Freepik<\/em><\/a> <\/p>\n\n\n\n<p><em>Music credit: The Last Word (Oui Ma Ch\u00e9rie), by Andy Narrell<\/em><\/p>\n\n\n\n<p><em>Podcast editing support: Mayra Bonilla Lopez<\/em><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our November 2024 Community Chat, and with members of the Caribbean tech community, Gerry George, an ICT professional and policy expert who is based in Saint Lucia, and IT Specialist, Researcher and Digital Analyst Matthew Cowen, who is based in Martinique, the panel discusses:\u00a0 Are Caribbean businesses really benefitting from online advertising? Learning and development \u2013 promoting a culture of learning and collaboration within our space; and Digicel\u2019s 2024 Caribbean Research Report and Maturity Guide.<\/p>\n","protected":false},"author":2,"featured_media":171907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[355],"tags":[71,330,205,359,15],"class_list":["post-171906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-businesses","tag-digital-transformation","tag-entrepreneurship-2","tag-panel-discussion","tag-trends","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2024\/11\/Featured-Image-%E2%80%93-Community-Chat-%E2%80%93-No-11-of-2024.jpg?fit=1024%2C576&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2iE1G-IIG","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/posts\/171906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/comments?post=171906"}],"version-history":[{"count":4,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/posts\/171906\/revisions"}],"predecessor-version":[{"id":171916,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/posts\/171906\/revisions\/171916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/media\/171907"}],"wp:attachment":[{"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/media?parent=171906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/categories?post=171906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/tags?post=171906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}