{"id":243,"date":"2011-02-22T07:35:32","date_gmt":"2011-02-22T12:35:32","guid":{"rendered":"http:\/\/www.ict-pulse.com\/?p=243"},"modified":"2011-03-28T22:17:22","modified_gmt":"2011-03-29T03:17:22","slug":"where-is-the-caribbean-on-the-apps-bandwagon","status":"publish","type":"post","link":"https:\/\/ict-pulse.com\/2011\/02\/where-is-the-caribbean-on-the-apps-bandwagon\/","title":{"rendered":"Where is the Caribbean on the apps bandwagon?"},"content":{"rendered":"
Computing applications are critical to the usability of PCs and laptops, and they are becoming increasing important in the realm of mobile devices. Worldwide, considerable attention is being paid to the \u201capplications sphere\u201d, but where is the Caribbean in all of this activity?<\/em><\/p>\n The development of mobile applications (m-apps) has been receiving intense focus over the last few years, especially since mobile technology has evolved to carry data traffic. The extensive use of mobile phones worldwide, including smartphones and tablets, which in many countries is the principal form of telecoms, has driven the supply of a wide range of programmes to satisfy the needs of those users.<\/p>\n Initially, the majority of the programmes created were geared to mobile users in developed countries. However, the impact of m-apps such as M-PESA, a money transfer service in Kenya, and WIZZIT, which offered basic banking services in South Africa, has caused attention to shift to developing countries, where it is believed m-apps can greatly improve quality of life.<\/p>\n The m-apps development programmes that are occurring in developing countries ar generally focussed on the \u201cBottom of the Pyramid\u201d (BoP), that is the poorest socio-economic group in a society. The general view is that there is the greatest potential for innovation, for needs at the BoP, but more importantly, the combined purchasing power of this group cannot be underestimated.<\/p>\n In that regard, one of the most recent initiatives to capitalise on this premise is the partnership between info<\/em>Dev (an agency of the World Bank), Nokia and the Government of Finland. Through the project, regional m-apps laboratories have been established in East and Southern Africa. Application (app) development will be supported by business incubation and technology entrepreneurship activities, and will be promoted through mobile social networking. The project, which commenced in 2010, is hoping to generate 8 to10 viable m-apps by 2012, and to be self-sustaining by that time. There are also plans to launch similar projects in Eastern Europe and Asia.<\/p>\n Arguably, there are numerous untapped opportunities for computer and mobile apps to improve the lives and livelihoods of persons at the BoP.\u00a0 This group, which comprises the largest segment of a country\u2019s population, are the ones whose way of life may still be virtually unchanged irrespective of the advancements that have been experienced in other parts of the society. More importantly, they are the critical mass that truly reflects a country\u2019s level of development.<\/p>\n