![\"Old](\"https:\/\/i0.wp.com\/www.ict-pulse.com\/wp-content\/uploads\/2013\/11\/Old-TV-digital-picture-frame-Jonas%E2%80%99-Design-flikr.jpg?resize=500%2C353\")
<\/p>\nBased on a new survey published by Deloitte on digital media use, three trends in the digital media market are highlighted and discussed.<\/em><\/p>\n
<\/p>\n
On 26 March, global analyst firm, Deloitte<\/a>, released its eighth edition of the “Digital Democracy Survey” (formally the “State of the Media Democracy” survey). For this year\u2019s exercise, over 2,000 persons, aged 14 years and older, were canvassed in the United States, and according to Deloitte<\/a>, revealed<\/p>\n
These findings are consistent with earlier reports, such as those published by ComScore in 2011<\/a>, and points to some significant changes that are occurring among consumers. Here highlight three trends and briefly discuss their implication.<\/p>\n
The rise of the digital omnivore<\/h3>\n
Without a doubt, the term, \u201cdigital omnivore\u201d, is relatively new, but it speaks to a person who owns a range of consumer device, specifically a laptop, tablet PC and smartphone, and is comfortable using all three technologies. Generally, firms are excited by digital omnivores, as not only do they tend to be early adopters of technology, how they use those devices is a major influence on the trends and developments that are taking place in the market. Results from the newly released Deloitte study<\/a> indicated that<\/p>\n
The importance of mobile<\/h3>\n
The worldwide proliferation of smartphones and tablets is having an impact on global Internet networks. According to Walker Sands Communications<\/a>, a US-based PR and social marketing agency, mobile Internet traffic in Q4 2013 accounted for approximately 31% of all Internet traffic, an increase of about 35% from the previous year (Source: Internet Retailer<\/a>). However, when the versatility and feature-rich capability of today\u2019s portable devices are also considered, their impact on global Internet networks is likely to increase, especially as devices and bandwidth become more affordable.<\/p>\n
Growing emphasis on cross platform consumption<\/h3>\n
From a tech perspective, gone are the days of the single function devices. For example, a mobile\/cellular phone is not used just to make calls. Increasingly, even the simplest and cheapest devices are including Internet browsing capabilities. Hence on your typical smartphone, users can browse the Internet, stream video content, play games, use a multitude of applications, and make calls.<\/p>\n
Interestingly, this multifunction device phenomenon is also being mimicked in our behaviour, which according to Deloitte<\/a> is on the rise:<\/p>\n
Image credit:\u00a0 Jonas\u2019 Design <\/a>\/ flickr;\u00a0 infographic \/ Deloitte<\/a><\/em><\/p>\n
____________<\/p>\n","protected":false},"excerpt":{"rendered":"
![\"Deloitte](\"https:\/\/i0.wp.com\/www.ict-pulse.com\/wp-content\/uploads\/2014\/04\/Deloitte-us_tmt_digitalomnivoreinfographic.jpg\")
<\/a>One of the trends that has been receiving considerable attention is that the \u201cTrailing Millennials\u201d, i.e. those between 14 and 24 years of age, spend more time \u2013 56% \u2013 watching movies and TV shows on computing devices, such as laptops, smartphones and tablets, than they do on an actual television set (44%). For all older age groups, more time was spent watching movies and TV shows on a television, which ranged from 53%, for those between 25 and 30, to over 90% for persons 67 years and older.<\/p>\n