{"id":77750,"date":"2015-08-07T09:44:00","date_gmt":"2015-08-07T14:44:00","guid":{"rendered":"http:\/\/www.ict-pulse.com\/?p=77750"},"modified":"2017-04-07T19:58:19","modified_gmt":"2017-04-08T00:58:19","slug":"podcasts-overlooked-underutilised-resource","status":"publish","type":"post","link":"https:\/\/ict-pulse.com\/2015\/08\/podcasts-overlooked-underutilised-resource\/","title":{"rendered":"Podcasts: the overlooked and underutilised resource"},"content":{"rendered":"

A quick look at podcasts, which appears to be a frequently overlooked information resource in the Caribbean, but a powerful marketing channel when done correctly.<\/em>
\nInformal polls and anecdotal observations all suggest that podcasts are not especially popular in the Caribbean. Unlike other countries or regions, we appear to have a tiny podcasts listening population, and there may just be a handful of podcasts, if any, being created in the Caribbean.<\/p>\n

According to Merriam-Webster<\/a>, a podcast is \u201ca program (as of music or talk) made available in digital format for automatic download over the Internet<\/em>\u201d. Traditionally, it comprised audio only \u2013 which could possibly be seen as sacrilege in this day and age when Instagram (photo-driven social network) and YouTube (video streaming) are all the rage \u2013 but now some are video-based. However, the unspoken truth is that there is a wealth of entertainment and information, on a broad range of subjects, that is being delivered via podcasts daily.<\/p>\n

According to Edison Research, which conducts the Share of Ear<\/em> study, Americans listen to approximately 21,117,000 hours of podcast audio daily. Further podcasts accounted for the largest share of audio sources consumed by the listening public.<\/p>\n

\"Edison<\/p>\n

Great resources to search for podcasts include: Apple iTunes<\/a>, Stitcher<\/a>, Learn out Aloud<\/a>; and Player.fm<\/a>. iPod and iPhone users are also able to access and search for podcasts through the standard Podcast app.<\/p>\n

Many popular news and online publications, such as the BBC, NPR and Slate, to name a few, also produce podcasts. Also, since most podcasts are audio-based, they are frequently consumed whilst persons multi-task, for example when commuting, or when performing light tasks or chores.<\/p>\n

For the podcast creators, the medium is a powerful marketing channel. Through podcasts, their creators have their audience\u2019s exclusive attention. They can: control the content; continue to reinforce their brand; demonstrate their expertise; and be seen to add value.<\/p>\n

In 2005, with the launch of iTunes, Steve Jobs had dubbed podcasts\u00a0\u201cthe next generation of Radio\u201d. (Source: The Telegraph<\/a>). Whilst that statement might still seem to be a bit of a stretch, it is a powerful, and perhaps still under-utilised resource, which we could all benefit from using more.<\/p>\n

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