{"id":97980,"date":"2017-05-10T09:19:53","date_gmt":"2017-05-10T14:19:53","guid":{"rendered":"http:\/\/www.ict-pulse.com\/?p=97980"},"modified":"2017-05-10T09:19:53","modified_gmt":"2017-05-10T14:19:53","slug":"social-media-matter-sales","status":"publish","type":"post","link":"https:\/\/ict-pulse.com\/2017\/05\/social-media-matter-sales\/","title":{"rendered":"Does social media still matter in sales?"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">One of the reasons businesses have flocked to social media is the expectation that it is can drive sales. Is this true?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If there is anything that has become ubiquitous these days \u2013 even in the Caribbean \u2013 it is social media. Although it is widely popular among individuals, who have a wide range of platforms to enjoy, including, Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube, organisations are also being encouraged to develop and nurture their social media presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the much touted benefits of social media to businesses is that it is facilitates direct and immediate contact between a business and its customers, and so is an excellent and affordable means of driving sales. It is also acknowledged that those online communities can be especially useful to secure feedback and to manage complaints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, although organisations might pride themselves on the number of followers they have on a particular social network, frequently it does not readily mean increased sales (or lead conversions, for example) eventuate. Many social media platforms have configured their algorithms to encourage more paid advertising, which to an appreciable extent, is their largest revenue stream. Hence, increasingly, businesses need to pay in order to get a decent number of eyeballs viewing their content, without having to go direct to their account page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, and perhaps more importantly, some experts have been observed that generally, the interaction and participation of followers is not what it used to be. However, there could several reasons, such as: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the organisation\u2019s posts are not longer getting into a large proportion of their followers\u2019 news stream; <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the followers, themselves, are being inundated with so much content that the organisation\u2019s posts are being overlooked; or although they might see the posts, and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">even if they do see the posts, they are not motivated enough to engage them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, and under those circumstances, it may be prudent to ask whether social media is still effective for sales, which is what spurred many businesses to join in the first place?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Increasingly, experts are of the view that the benefits of social media to businesses are more along the lines of engaging an audience, and building brand awareness and loyalty &#8211; which are important elements in marketing. However, it also means that organisations may need to revisit their social media strategies, especially if sales\/lead conversions, for example, were critical goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the things that must be emphasised is that building a social network is time consuming, and requires considerable effort. The same can apply when implementing a social media campaign, as it can several weeks or months to have meaningful results. Hence organisations ought to clear about the extent to which the resources and efforts social media demands &#8211; to do it right &#8211; along with the returns likely from such investments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Image credits: \u00a0<a class=\"owner-name truncate\" title=\"Go to Mark Kens's photostream\" href=\"https:\/\/www.flickr.com\/photos\/outsourcetechndu\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-track=\"attributionNameClick\" data-rapid_p=\"29\">Mark Kens<\/a>\u00a0(flickr)<\/em><\/p>\n<p>__________<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the reasons businesses have flocked to social media is the expectation that it is can drive sales. Is this true? &nbsp; If there is anything that has become [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":97982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[82],"tags":[71,50,282,42],"class_list":["post-97980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-businesses","tag-productivity","tag-sales","tag-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ict-pulse.com\/wp-content\/uploads\/2017\/05\/Social-Media-Cloud-by-Techndu-Mark-Kens-flickr.jpg?fit=720%2C521&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2iE1G-puk","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/posts\/97980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/comments?post=97980"}],"version-history":[{"count":2,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/posts\/97980\/revisions"}],"predecessor-version":[{"id":97983,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/posts\/97980\/revisions\/97983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/media\/97982"}],"wp:attachment":[{"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/media?parent=97980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/categories?post=97980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ict-pulse.com\/wp-json\/wp\/v2\/tags?post=97980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}