Author: Michele Marius

The migration trap and how tech marketing weaponises FOMO

Marketers frame adoption as binary: you are either “moving into the future” or “becoming obsolete”, resulting in many organisations, in particular, ripping out battle-tested, nuanced setups in favour of the flashy, new solution. Unfortunately, the result can be chaos: systems and operations that break down and are not resilient. We discuss.

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ICTP 415: Navigating market realities, AI and the future of Caribbean global services, with Yoni Epstein of the Global Services Association of Jamaica

The global outsourcing landscape is undergoing a massive transformation—from AI-driven automation to shifting corporate spend. What does this mean for Jamaica and the wider Caribbean? On the latest episode, we are joined by Yoni Epstein, the Founder and CEO of itel and the Chairman of the Global Services Association of Jamaica (GSAJ). Yoni gives us an unfiltered, executive view of: the real story behind recent industry contractions in Jamaica; how AI is changing the sector, not just replacing jobs; the strategic shift required toward higher-value services; and what would demonstrate signs of strong recovery of the sector in Jamaica.

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