Author: Michele Marius

In the Caribbean region, small-scale farming is the backbone of our agriculture sector but often, it is difficult for farmers to access funding that would be open to ventures in other sectors. Farm Credibly has been working on addressing such challenges by providing simplified financial services to underbanked farmers in Jamaica. In a follow-up conversation with one of its Co-Founders, Danelia Doyle, we discuss, among other things: how Farm Credibly has evolved since our first conversation in 2021; the new WhatsApp-based accounting service Farm credibly has developed; why most start-ups fail; and important lessons she has learned since launching Farm Credibly.