ICTP 281: ADJOAA, taking tech, fashion and sustainability from Africa to the World, with Pinaman Owusu-Banahene
We continue our Tech in Africa series with a conversation with Pinaman Owusu-Banahane, the Founder and CEO of ADJOAA, a curated multi-brand online marketplace specialising in premium and sustainable fashion and lifestyle products made by African designers and Black-owned businesses. Pinaman shares her journey to establish a tech business in Ghana and answers questions on, among other things: the entrepreneurial and start-up space in Ghana; the successes ADJOAA has been able to realise to date; and the challenges of creating an online marketplace that connects Africa to the World.
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